Google AdWords is a paid advertising product. It is a web-based advertising service for businesses wanting to display ads on Google search results and its advertising network. Businesses can set a budget for advertising and only pay when people click the ads. The ad service is mostly focused on focus keywords and location.

With Google AdWords you can use different targeting methods to reach potential customers right when they’re searching for your products or services. These different ways to target your ads can help make sure you’re putting your advertising dollars towards reaching only the people most likely to become your customers.

How does Google Adwords work?

AdWords Tutorial from Google