Everyday digital marketing is important because it promotes your products or services on a daily basis. Digital marketing differs from traditional marketing in that it involves the use of channels such as search engines, social media and social bookmarking. Everyday people check their social media and bookmarking sites, and everyday people search for products and/or services on the internet.

Why daily digital marketing is important

Because of mobile devices, consumers have access to information at any time and place, so you need to present your products and/or services every time someone looks for it online.

By managing your earned media, you also present the view of your business by other peoples’ comments and reviews. Theses channels need to be monitored and maintained because people are more likely to believe their friends than you. People support businesses they can trust.

Digital marketing activities include search engine optimisation (SEO), content marketing, paid campaigns, social media marketing, social bookmarking, and any other form of digital advertising.

Digital marketers manage and monitor your paid media (PPC), owned media (social pages and websites) and earned media (comments, reviews and shares). Everyday digital marketing is an important part of your business’s marketing strategy.