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Our referral program offers paid listings with active links containing anchor text, to your website. It is not always easy, but getting keyword focussed back-links to your website is very important for your Search Engine Optimisation (SEO) strategy. Your SEO goal should be to rank higher on Google… ideally No. 1 for your most important keywords. You can’t simply get a website and then sit back and wait for new customers to come knocking on your door. Link building is an SEO term for the process of getting other websites to link to a page on your own website in order to earn a higher spot on Search Engine results. When Google sees your content is linked on pages across the web, the search engine recognises that your brand deserves more respect. That translates to a higher rank on search engine results pages (SERPs).