SEO copywriting refers to the art of writing copy that ranks well in search engines. It is an excellent way to gain valuable web traffic without spending money on paid advertising. Writing optimized content is about engaging readers and selling your products or services.

Once your content ranks well on search engines, those pages will be the entrance point for your visitors, so its best to keep that content relevant and informative. Your content can never really rank or sell if it doesn’t appeal to a particular visitor. It’s also what makes the first impression.

How much content is too much?

Write More Content! (1500 words +) Longer posts will rank better in search engines and will also enable you to provide more value for readers. Another way to take advantage of the long tail is to have questions. People also type questions into Google. When you answer those questions insightfully and credibly as a content writer, your copy ranks, engages, and sells.

SEO copywriters know the importance of using keywords during content creation. While it is important to include strong keywords in your content, do not OVER optimize.

How often is enough?

Updating your content regularly is very important, for search engines and readers. Search engines favor posts that are more recent because that is what users want. All web users want the same thing; accurate and up-to-date information.