Do’s and Don’ts of Search Engine Optimisation
Since SEO is about increasing your website’s organic rankings on search results pages of Google, here’s a list of SEO essentials that you simply have to implement on your website, no matter what. So why am I only naming Google? Well, it’s easy… Nobody does it quite like Google – the most used and most popular search engine in the world and most other search engines copy or use variations of their algorithms on their own sites. So if your website is optimised for Google, you will automatically be optimised for other search engines. While technology is always evolving, there are some underlying SEO essentials that have remained unchanged from the earliest days.
Essentials for Search Engine Optimisation
- You need some way of analysing and reporting your progress. No I am not talking about Google Analytics. You need software that will take ALL your data and present it to you in a well-designed and understandable report. This data should combine your: Optimisation audits, Search Engine rankings, Google Analytics, Search Console, Google Ads, Social Media, Campaigns, Goals, Backlinks, Content, etc. Before you start your SEO you should setup reports and tracking so that you can see the results from day one. (WedCEO, SEMrush, Rival IQ, Growthbar, Ahrefs, KWFinder)
- Your sitemap should be priority when your website is being designed. Static Pages hierarchy, frequently updated blog content and user experience should are major factors when planning your website. Once the website layout planning is complete and the foundation is working, then optimisation may commence.
- On-page Optimisation: Your website pages should include (1) Title and Meta tags, (2) Content with Headers and sub-headings, (3) Images with Alt tags, and (4) Links with anchor text… all with properly planned keywords and phrases to match. Keyword planning is easier when using SEO software and tools provided by Google and 3rd party programs. This is a continuous process, as content needs to be added regularly to ensure growth.
- Off-page Optimisation: Regular contributions to referral websites, social media pages and blogs should provide enough decent back-links to your website, and you could also ask your customers to write reviews for your business on Google Business and social media pages.
If you focus on these SEO essentials then you really can’t go wrong, but SEO is something that needs to done continuously. Especially CONTENT! Content needs to be added on a regular basis or all your SEO work will be in vain. According to a study conducted by BrightEdge, over 40% of revenue is captured through organic search traffic, so Optimisation is still very important.
Digital Director, qhorr Digital Marketing