What is Google Ads?
Google Ads is a paid advertising product. It is a web-based advertising service for businesses wanting to display ads on Google search results and its advertising network. Businesses can set a budget for advertising and only pay when people click the ads. The ad service is mostly focused on focus keywords and location. With Google Advertising you can use different targeting methods to reach potential customers right when they’re searching for your products or services. These different ways to target your ads can help make sure you’re putting your advertising dollars towards reaching only the people most likely to become your customers. Search and Display ads are two of the most important channels to master
Google Search Ads
Google’s advertising system where advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results. With billions of searches per day on Google, you can use Search ads to make sure potential customers notice your brand.
Google Display Ads
Many advertisers chose display ads to create brand awareness. The Google Display Network is so massive, it offers a lot of places people can advertise their ads to their target audience, therefore, driving a large volume of traffic! By appearing on reputable sites that are popular amongst your intended audience, you can make a great impression!
Google now allows you to choose between 5 different campaign types:
Search, Display, Video, Shopping, and Universal Apps.
Requirements for best Google Ads results
A responsive, well managed Website.
Relevant landing pages.
Verified Google Business listing.
Be sure to segment your campaigns depending on the number and type of products you offer
Be analytical and creative, finding different ways to look at results that make the most sense for your particular account
Always be relevant, create relevant campaigns, and give the user the answer to his query as precisely as you can